by Rose Hales

The Flatiron/23rd Street Partnership and Van Alen Institute recently announced the first-ever Flatiron Plaza Holiday Design Competition, in which top designers and architects will propose dynamic structures to be installed in front of the famed Flatiron Building for the 2014 winter holiday season.

The winning design will be unveiled in November—in the North Public Plaza at Broadway, Fifth Avenue and 23rd Street—and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming.

“This competition will help transform one of the New York City’s most photographed and iconic sites, and we fully expect the winning design to reflect the diversity, ingenuity and creativity that are at the heart of the Flatiron District,” said Flatiron Partnership Executive Director Jennifer Brown. “We are especially proud to work with Van Alen Institute, a partner based in our district, which has such a stellar reputation of advancing innovation in design and architecture.”