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6 May 2014

The Quest to Measure the Brain’s Response to Urban Design “It’s the holy grail for architects.”
CityLab

by Sarah Goodyear

So there I was, walking down familiar cobbled streets in Brooklyn’s Dumbo neighborhood, trying not to feel self-conscious even though I resembled a character in a 1990s sci-fi rendering of The Future. Not only was I wearing an EEG device that looked like a bulky phone headset, with a sensor positioned squarely in the middle of my forehead. I was also dutifully walking, as instructed, at a “museum pace,” and maintaining what we had been told to think of as “robot torso.” That meant that when I saw something that interested me – a display in a shop window, a piece of graffiti, a wan and shivering model being photographed in the middle of the street – I was supposed to turn my whole body to look at it C-3PO–style, pointing the iPod Touch in my hand in the direction of my gaze.